It is amazing when I watch a new video, the way I feel: I have nothing to say about it... It takes time, a while, and then I start writing and lots of ideas come to my mind. Maybe it is not the way it should be, who knows, maybe I do not have an important background to give my opinon about a specific topic, but I finally do. And I feel great as I can do it and because I have things to say.
TOYOTA GT86
In my
opinion, this advertisement shows the desire of men to escape from a world
dominated by technology, where we, sometimes, see ourselves without our own identity,
but being part of a technological world, depicted in the video when the man is living
in a virtual world. In this sense, we feel the necessity to find our place in
this kind of world. I don´t think this videos depicts a desire to escape from
that society surrounded by technology and a break out to nature, but a break
out to human nature, feeling real emotions and being humans. What we see at the
end of the video is a real field but there is still a road which divides it
into two, and the man is still driving a brand new car, so, what I think this
video shows is that we can still use technology to live and still feel humans.
On the
other hand, and as I see it, technology is made by humans, designed by humans
and it is supposed to serve humans, as a tool to live more comfortably but
nowadays, technology seems to have a great importance and our world is
completely immerse in technology.
Regarding
to technology-mediated education, I think that the controversial point rises
from the discussion of those who think that we would lose our human essence if
we even have to learn with the help of technological advances, as opposed to
the traditional ways of teaching. What we used to teach in the past years were
pens, books, notebooks, etc. and we still do it that way but we are involved in
a world in which if you are not part of a technological world you are left
behind, as you are not being modern enough and soon your resources will be
obsolete. I think there are advantages and disadvantages when using technology
for teaching but the core of the problem is that even books, notebooks, pens
and pencils were human´s inventions and we have used them since they were
invented. Now, there is a cultural shock in which most people are not ready to
understand that things are changing and that we should adapt to that new
situation. It happens in every period of modernization and I think it is
completely comprehensible that people need time for that transition.
To finish,
I would like to highlight that technology in any sense in our society is not
something else but consumption. So, we are told to use it, to buy it and have a
real need because is what we are expected to do to keep on buying and consuming
in this capitalistic system. And I think that the video shows how the
publicists want people to think that even if having a brand new car, we are
still living in a world of nature and human environment but also make us think
that we need high-tech products to be involved in the present society.
BT: HEART
TO HEART ADVERT
In this
advert, all the conversations maintained are through technologies: whatsapp,
facebook and mobile phones. It sounds real for us, as if they were talking face
to face and taking place in the same room. I think we got used to it and it is
mainly the way we communicate.
The message
is: talk on the phone as if you were talking to that person yourself, face-to-
face. But they are not. Obviously the conversations are real but as most of us
know, there are lots of aspects involved in communication that are lost when
using a mobile phone or when we use social networks, for example the intention
of our words, intonation and the sound of our voices, which can be really
meaningful in some situations as they show the emotional state of a person at
some points. That is why emoticons are used as part of the texts we send.
I think
that we accepted using those means to communicate as part of our daily life, we
changed our views on communications, but we still have face-to-face
conversations so we still do it the way we have always done it.
I think
that sometimes, we do not have the opportunity to talk to the person we want
face to face and then we use the tools we have at the reach of our hands to
make it possible. In the recent years, communication has been one of the most
important features depicted in technology advertisements: mobile phones, web
pages to find partners, computers, applications, pc programs such as skype, messenger…
and then, we still have a way to communicate without using all these means but
we have been sold the idea that the more you communicate, the more you are
loved, cared and important for others. That makes us feel better and needed. So
I think that lots of important values of humans are involved in this issue.
WORLD BUILDER
On the one
hand, I think the message of the film is that if you can feel emotions, then
they are true, even if the input or what it makes you feel does not exist, in
this case it is a virtual input.
And on the
other hand, this video wants to transmit how powerful we can become when using
technology. We can even create a new world, we become creators and inventors,
real builders of virtual realities, as the one in the film.
How is
human depicted in this video? In my opinion, the human is depicted as an
almighty being capable of creating and building life, in this case a tree and a
flower, and he can do it with only a touch of his hand and using technology. He
can select, change, build as a real creator. I think there is a comparison to
what a god can do: he can create a world the way he wants out of nowhere.
But humans
are also depicted as weak, our nature makes us weak as we pass away, become ill
and can be quite vulnerable, portrayed by the woman who is in hospital. And technology
cannot help with that, and the almighty human can barely do anything about it,
just simulate that he can do it. Then, there is a dualism in what a human is in
this video: everything and nothing at the same time. The means a person can
have to play god is technology and science. In my view I think it has been one
of the most desirable goals for a human being.
THEY`RE MADE OUT OF MEAT
"Omigod"!!! I really enjoyed this one! This is just fantastic!
I think it is the first time I see how a non human being (even if it is fictional) talk about humans the same way we talk about animals.
What make us humans? We are just flesh... are we? Well, I think we are in a sense, of course. There are so many discussions about what will happen when we die, for example, and I say: we just die, our flesh will disappear and that is all. But we have got a brain, a brain which is so powerful that we can create defense mechanisms and say that we will go to a heaven where everything is just perfect and we will live in an immaterial way forever. We have a got a brain and we can think, invent, create, talk, communicate... But yes, it is also flesh, we are "thinking meat".
I think this story wants to highlight how basic we are. In the same line as the previous video, humans are depicted as weak and inferior compared to technology itself, even if technology is an invention by human brains.
And again, what makes us humans are emotions: "Yes, thinking meat! Conscious meat! Loving meat. Dreaming meat (...)". We are just meat but we can think, we are concious and we can feel love, hate, passion, sadness... Our brain works as the technological device used in the "world builder" video, creating a common reality throught thoughts and feelings.
I think that as humans cannot explain what we are, why we are the way we are, how things started and why, we just have to state something, a beginning, an idea which makes us feel humans, not just flesh, but something else, something which makes sense in our reality and identity. We think: there must be something else, we are not just meat... And then, the search for identity starts. There are religions giving acceptable explanations for those who cannot accept we are just meat. Some thinkers said that is art what made humans being humans, others say that nothing but us can think. In the video, technology is portrayed as the "one" which thinks, as the aliens wonder: how can meat think? Well, we do. Science explains the way a human brain works, and we were able to know that thanks to the improvements in science. The same way we can also know more about ourselves, our nature and our world thanks to technology.
Let me say something else. I have read one of my partner´s opinion of this video I would like to share: http://pursuingmoocs.wordpress.com/2013/11/26/hey-lets-meat-up-edcmooc/ . Rajiv Bajaj is surprised by the way the extraterrestrial sees humanity because the alien chooses a ridiculous outfit to be unnoticed by humans. And I have just remembered one of my favourite speeches ever in a film. I shared the link where you can read the speech. The film is "Kill Bill Vol. 2" by Tarantino and it has the same core idea as Rajiv´s note.
I am sorry, people, but I had to do some research and share the original story. I think the writer deserves some recognition: http://www.terrybisson.com/page6/page6.html
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